Joie de Vivre

• Alcohol Content (by volume): 7.5%
• Starting Gravity (degree plato): 16.0
• Finishing Gravity (degree plato): 3.0
• Bitterness Units (IBU): 20
• Color (SRM): 28.0

• Water: Soft, Cleanly Flavorful, Local
• Malted Grain: Floor-malted Pilsner, Vienna, Caramel, Chocolate
• Un-malted Grain: None
• Sugar: Japanese Kokuto (Dark Cane) & Korizato (Rock Candy)
• Hops: Whole Flower Cones – Various Varieties
• Yeast: House Belgian Strain

Monastic brewing goes back centuries in Europe. It helped to pay the monastery bills and provide some joyous liquid sustenance to the monastery denizens. We capture here a nun and monk in rapturous joy after imbibing a glass of their monastery’s lovely beer elixir. The kanji depicted mean, literally, ‘life’ (生) and ‘joy’ (喜).

If beer is good at one thing it’s helping people to feel the joy of the moment. The Belgians are perhaps the best at putting their beer and culinary culture to the service of joyful living. Joie de Vivre is our tribute to Belgium’s joyous beer culture.

The Belgian beer landscape is dotted with monastic breweries that have created many unique beer styles over the long course of their brewing history. One such style is a Belgian Dubbel. Dark red to brown in color, Dubbels tend to be relatively strong in gravity and alcohol, medium in body, with flavor notes of caramel, chocolate and pit fruit.

Joie de Vivre is our Baird version of a Belgian-style Dubbel. It represents a sort of celebration of the religious history that informs large segments of world beer culture. May it help you to find your inner and joyful being!

“Beer has brought so much happiness and meaning to my life. I hope you can taste a passion for living in all Baird Beer. Brewing characterful beer is to us one small affirmation of the beauty of it all. ”