Six fundamental elements form the core of Baird Beer.
These elements are intricately intertwined, like the strands of a rope. This interweaving of multiple elements gives the core, like rope, strength.
The elements are:
There are many valid beer philosophies.
Ours is but one, but it’s a very good one and one to which we are completely devoted. We apply the principles of our philosophy everywhere and all the time.
The philosophy functions as a sort of inner compass by which we chart our course. This renders decision making relatively easy. Within the broad rubric of our philosophy, though, we treasure flexibility and broadmindedness.
We never try to be everything to everyone. That is but a recipe for being little of substance or value, or nothing at all, to most.
As a craft brewery, we believe we are in the inspiration business.
Ultimately, it’s the character of the beer that must inspire. But that generally happens only when the character of the beer reflects in full measure the character of the human beings crafting it.
The earnest pursuit of a vocation, with the intrinsic love, passion, devotion, and commitment this entails, is inspirational to people.
Baird Beer contains the flavor of inspiration.
Place is important.
Japan enjoys a culture of craftsmanship and omotenashi (hospitality) that is second to none. The quality of Japanese manufacturing, both artisanal and industrial, is universally recognized and respected.
So too is the thoughtful dignity and generosity of spirit inherent in Japanese omotenashi.
Simplicity and nuanced balance, expressed within the larger rubric of complexity, is the hallmark of Japan’s esthetic culture.
This culture forms the DNA of Baird Beer.
We are proud to be modern craft beer stewards of this phenomenal cultural heritage.