Six fundamental elements form the core of Baird Beer.
These elements are intricately intertwined, like the strands of a rope. This interweaving of multiple elements gives the core, like rope, strength.
The elements are:
Philosophy
Fidelity
Authenticity
Inspiration
Happiness
Japan
There is a philosophy that underlies Baird Beer that is both comprehensive and cohesive.
Our goal in the crafting of every Baird Beer is maximum character.
We define character as the interplay of balance and complexity (Balance + Complexity = Character).
We believe that minimal processing is the key to maximum character. Examples of our minimal processing approach include the exclusive use of whole flower hops (no pellets or extracts), no filtration, and the use of secondary fermentation in package to produce beer that is naturally carbonated and which remains alive & evolving right up to the point of consumer enjoyment.
Baird Beer is honest, natural and unpretentious, like the people who craft it.
There is a philosophy that underlies Baird Beer that is both comprehensive and cohesive.
Our goal in the crafting of every Baird Beer is maximum character.
We define character as the interplay of balance and complexity (Balance + Complexity = Character).
We believe that minimal processing is the key to maximum character. Examples of our minimal processing approach include the exclusive use of whole flower hops (no pellets or extracts), no filtration, and the use of secondary fermentation in package to produce beer that is naturally carbonated and which remains alive & evolving right up to the point of consumer enjoyment.
Baird Beer is honest, natural and unpretentious, like the people who craft it.
There are many valid beer philosophies.
Ours is but one, but it’s a very good one and one to which we are completely devoted. We apply the principles of our philosophy everywhere and all the time.
The philosophy functions as a sort of inner compass by which we chart our course. This renders decision making relatively easy. Within the broad rubric of our philosophy, though, we treasure flexibility and broadmindedness.
We never try to be everything to everyone. That is but a recipe for being little of substance or value, or nothing at all, to most.
There are many valid beer philosophies.
Ours is but one, but it’s a very good one and one to which we are completely devoted. We apply the principles of our philosophy everywhere and all the time.
The philosophy functions as a sort of inner compass by which we chart our course. This renders decision making relatively easy. Within the broad rubric of our philosophy, though, we treasure flexibility and broadmindedness.
We never try to be everything to everyone. That is but a recipe for being little of substance or value, or nothing at all, to most.
Baird Beer is a reflection of the people who work so painstakingly to craft it.
It’s both an extension and expression of our collective personalities.
The work we do is more than a job; it’s a vocation. The effort is intrinsically rewarding, independent of financial remuneration.
There is a beautifully human smell in the air at Baird Brewing. Genuine human passion can be tasted in Baird Beer.
Baird Beer is a reflection of the people who work so painstakingly to craft it.
It’s both an extension and expression of our collective personalities.
The work we do is more than a job; it’s a vocation. The effort is intrinsically rewarding, independent of financial remuneration.
There is a beautifully human smell in the air at Baird Brewing. Genuine human passion can be tasted in Baird Beer.
As a craft brewery, we believe we are in the inspiration business.
Ultimately, it’s the character of the beer that must inspire. But that generally happens only when the character of the beer reflects in full measure the character of the human beings crafting it.
The earnest pursuit of a vocation, with the intrinsic love, passion, devotion, and commitment this entails, is inspirational to people.
Baird Beer contains the flavor of inspiration.
As a craft brewery, we believe we are in the inspiration business.
Ultimately, it’s the character of the beer that must inspire. But that generally happens only when the character of the beer reflects in full measure the character of the human beings crafting it.
The earnest pursuit of a vocation, with the intrinsic love, passion, devotion, and commitment this entails, is inspirational to people.
Baird Beer contains the flavor of inspiration.
The purpose of beer is as simple as it’s beautiful.
It’s here to make us human beings just a little bit happier than we otherwise would be.
Beer is the most social of beverages and the most effective at lubricating the gears of joyful human relations. It also is the most diverse of beverages, capable of exciting our imaginations every day without inviting boredom or indifference.
The more character a beer exudes, the more capable it’s of making us happy.
Character-laden Baird Beer makes people happy!
The purpose of beer is as simple as it’s beautiful.
It’s here to make us human beings just a little bit happier than we otherwise would be.
Beer is the most social of beverages and the most effective at lubricating the gears of joyful human relations. It also is the most diverse of beverages, capable of exciting our imaginations every day without inviting boredom or indifference.
The more character a beer exudes, the more capable it’s of making us happy.
Character-laden Baird Beer makes people happy!
Place is important.
Japan enjoys a culture of craftsmanship and omotenashi (hospitality) that is second to none. The quality of Japanese manufacturing, both artisanal and industrial, is universally recognized and respected.
So too is the thoughtful dignity and generosity of spirit inherent in Japanese omotenashi.
Simplicity and nuanced balance, expressed within the larger rubric of complexity, is the hallmark of Japan’s esthetic culture.
This culture forms the DNA of Baird Beer.
We are proud to be modern craft beer stewards of this phenomenal cultural heritage.
Place is important.
Japan enjoys a culture of craftsmanship and omotenashi (hospitality) that is second to none. The quality of Japanese manufacturing, both artisanal and industrial, is universally recognized and respected.
So too is the thoughtful dignity and generosity of spirit inherent in Japanese omotenashi.
Simplicity and nuanced balance, expressed within the larger rubric of complexity, is the hallmark of Japan’s esthetic culture.
This culture forms the DNA of Baird Beer.
We are proud to be modern craft beer stewards of this phenomenal cultural heritage.
We are a family company born of a deep passion for beer and a great reverence for brewing history, tradition and culture.
Our motto is Celebrating Beer.
These factors contribute a wholesome and unmistakably authentic character to Baird Beer
The story of this craft brewing dream began to take form back in 1997 when Bryan and Sayuri quit their day jobs in Japan and moved to the United States to study the craft beer renaissance underway in the Pacific Northwest.
We are a family company born of a deep passion for beer and a great reverence for brewing history, tradition and culture.Our motto is Celebrating Beer.
These factors contribute a wholesome and unmistakably authentic character to Baird Beer
The story of this craft brewing dream began to take form back in 1997 when Bryan and Sayuri quit their day jobs in Japan and moved to the United States to study the craft beer renaissance underway in the Pacific Northwest.