Seasonal Release-Japan Tale Ale; Fishmarket Taproom Live (Sat., 9/6)

September 1, 2008

Dear Taproom Friend & Baird Beer Enthusiast:

The sublimity of beer resides not just in the drinking but also in the historical, cultural and social tales it tells. Japan Tale Ale is our conception of a beer that tells, in its liquid way, a story of Japan. Today’s release of Japan Tale Ale 2008 represents the second installment in what promises to be a long and interesting story.

Japan Tale Ale 2008 (ABV 6.1%):

Brewed with a host of indigenous Japanese ingredients (umalted wheat, rice, sudakito sugar and plums), Japan Tale Ale is lightly hopped, highly attenuated, pleasantly tart and extremely refreshing. It almost drinks like a beer version of a well-made Ume Sour (a popular drink served in traditional Japanese pubs that is made with distilled shochu and plums and served carbonated on ice). It is now available on draught at both of our Taprooms and at other fine Baird Beer retailing pubs and restaurants. 633 ml bottles also will be available for purchase at Baird Beer retailing liquor shops throughout Japan and via our own estore.

Please mark your calendar for this Saturday, September 6. Beginning at 7:00 pm the Fishmarket Taproom will be hosting a live acoustic music show by the blues-inspired singer, Mexico. A 500 yen music charge will be collected at the door. Please plan to join us.

Cheers!

Bryan Baird

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