Taproom Countdown Party; Hatsu-Jozo 2009 Release; Taproom O-shogatsu Business Hours

December 29, 2008

Dear Taproom Friend & Baird Beer Enthusiast:

We will be ushering out 2008 and drinking in 2009 with New Year’s Eve Countdown parties at both the Fishmarket and Nakameguro Taprooms. Event details are listed below.

Fishmarket Taproom Countdown Party (Wednesday, December 31, 5:00 pm start)

*All-you-can-eat Mexican buffet @ 1,000 yen per person (5:00 – 11:00 pm)
*500 yen Baird Beers throughout the evening
*Midnight debut of Hatsujozo 2009 Double IPA (complimentary glass to all patrons for 2009 inaugural toast)
*Reservations NOT required

Nakameguro Taproom Countdown Party (Wednesday, December 31, 7:00 pm start)

*All-you-can-eat buffet and All-you-can-drink Baird Beer @ 5,000 yen per person
*Midnight debut of Hatsujozo 2009 Double IPA (complimentary glass to all patrons for 2009 inaugural toast)
*Reservations NOT required

At Baird Beer we mark the transition to each new year with the release of a special Double IPA brewed uniquely in celebration of the fresh possibilities represented by the turning of the calendar. We kick off beer year 2009 with the midnight hour release of Hatsujozo 2009 Double IPA

Hatsujozo 2009 Double IPA (ABV 8.1%):

The wort produced for Hatsujozo 2009 is strong (21.5 Plato) but simple (two primary ingredients: Maris Otter malt and sudakito sugar). The hopping is equally strong (85 IBU) but more complex with four varieties of American hops (Warrior, Columbus, Centennial, Amarillo). Dry-hopping in the conditioning tank takes place with equal amounts of Columbus, Centennial and Amarillo. We kraeusen at packaging with wort from a different IPA in order to achieve secondary fermentation and natural carbonation. If Hatsujozo 2009 Double IPA is any indication, the Japan beer enthusiast is in for a fantastic year in 2009.

Hatsujozo 2009 Double IPA will be available on draught beginning January 1 at select Baird Beer retailing pubs and restaurants throughout Japan (including our own Taprooms). A limited number of 633 ml bottles also will be available for purchase at Baird Beer retailing liquor stores in Japan.

Taproom O-shogatsu Business Hours

*Fishmarket Taproom will be closed on January 1 and 2. It will re-open for business on Saturday, January 3 at noon. January 3 and 4 will feature several O-shogatsu dishes (prices ranging from 300 to 600 yen) cooked up by Takanaka Tencho and Sayuri to celebrate the New Year.

*Nakameguro Taproom will be closed on January 1. It will re-open for business on Friday, January 2 at 2:00 pm. Business hours from January 2 – 5 will be 2:00 pm to 10:00 pm before returning to normal on January 6.

Happy New Year!

Bryan Baird

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