New Baird Beer Retailers Tokyo Real Ale Festival

March 7, 2004

Dear Taproom Friend & Baird Beer Enthusiast:

The introduction of bottle-conditioned Baird Beer has resulted in the emergence of several new retailers of our bottled product. We are pleased to announce the following fine establishments now sell bottle-conditioned Baird Beer:

– Ji-Biiru House KuraKura (Tokyo)
– Beer & Bear (Osaka)
– Beer House Ken (Tokyo)
– Liquor Shop Yoshida (Toyama)

These new Baird Beer retailers all are passionate and knowledgeable about fine alcoholic beverages and carry a superb variety. For more detailed address and contact information, please visit the Baird Beer Retailers section of our website at:

http://www.bairdbeer.com/html/retailers.html

Also, we would like to bring to your attention the upcoming 2nd Tokyo Real Ale Festival to be held at Beer Club Popeye in Ryogoku on March 20th and 21st. The real ale of Baird Beer (Dark Sky Imperial Stout) along with that of eleven other excellent Japanese craft breweries will be served from beer engines during three sessions over the two-day period. This year the event is sponsored by the newly formed consumer organization, The Good Beer Club. Participation in the festival as well as membership in the Good Beer Club we highly recommend to all beer enthusiasts.

Details about event registration and club membership are shown below.

Cheers,

Baird Brewing Company & Fishmarket Taproom

———————————————————————-
The 2nd Tokyo Real Ale Festival – March 20th & 21st
RESERVE NOW!   Sell-out expected soon
———————————————————————-

The newly formed Good Beer Club, Japan’s first beer consumer organization, is presenting the 2nd Tokyo Real Ale Festival on March 20th and 21st in Tokyo at Beer Club Popeye, the site of last year’s event. This year, even more brewers are participating in the event and unprecedented crowds are expected, so the event will be held in three separate sessions.

Session 1: Saturday 3/20, 2 to 5 pm
Session 2: Saturday 3/20, 6 to 9 pm
Session 3: Sunday 3/21, 2 to 5 pm
Beer will stopped being served 15 minutes before the end of each session.

Attendance will be limited to 70 people at each session, and reservations are required.

Admission for each session
For GBC members: Y3,500 advance payment, or Y4,000 at the door.
For non-members: Y4,000 advance payment, Y4,500 at the door.
(Those making advance payment must also pay bank transfer charges.)

Admission to each session includes a souvenir tasting glass and tickets good for eight tastings of 125 ml each (1/4 pint, conveniently one stroke of the hand pump) for a total of two pints of beer. Additional tasting tickets are available, and will be priced at Y200 each, or Y700 for four.

Participating breweries (in alphabetical order) as of March 5, 2004

1. Baird Beer
2. Hitachino Nest Beer
3. Iki Iki Ji-beer
4. Ikspiari Harvest Moon
5. Isekadoya Bakushu
6. Iwatekura Beer
7. Minoh Beer
8. Sankt Gallen
9. Swan Lake
10. TY Harbor Brewery
11. Tokyo Beer Research Club (brewed at Loco Beer)
12. Yaho Brewing (Yona Yona Ale)

Map of location: http://www.goodbeerclub.org/traf/map-en.html
TRAF Web site in English: http://www.goodbeerclub.org/traf/index-en.html

You may join the Good Beer Club and be eligible for a discount. Membership is available at the reduced rate of Y1,500 until September, when the new membership year begins.

You may reserve sessions at the Real Ale Festival and join the Good Beer Club four different ways.

On-line at http://www.goodbeerclub.org/traf/ticket-en.html

Where it says “I agree with the regulations of the Good Beer Club and wish to join,” this refers to the club rules, which are in Japanese only. Also on the site is information about the 2nd Tokyo Real Ale Festival, and a clear map showing how to get to Beer Club Popeye from the west exit of JR Ryogoku station. For this
By e-mail, fax or postal mail

Please send the following information.
1. Your name, address, phone number, fax number, and e-mail address
2. Which session(s) you wish to attend.
3. If you are bringing guests, please write their names and session(s) they will attend.

4. Your cooperation with the GBC survey is requested, but not mandatory.
Please answer the following questions:
a) What is your favorite beer?
b) Which pub do you recommend?
c) Which beer/liquor retailer do you recommend?
d) What do you expect from the Good Beer Club?
e) Would you like to volunteer for any activities? If so, what kind?
f) Do you have any additional comments?
You can send all of this in English, but if you could write your address in Japanese it would be helpful.

Send to:
・ e-mail: join-traf@goodbeerclub.org
・ fax: 020-4668-5054 (24 hours)
・ postal mail:
Mr. Matsuki Ohkubo
17-1-302 Nanpeidai
Shibuya-ku, Tokyo 150-0036

Those making reservations will be notified by e-mail within three days after the application is received. If you do not receive a reply within three days, please contact the GBC by e-mail at join-traf@goodbeerclub.org

Please Note:
・ Admission is by reservation only. No tickets will be available at the door.
・ Only one person will be admitted per ticket.
・ One ticket is required for each session.

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